A year, from July 2011 to July 2012 has been the best teacher I can ever have in my life. As there is a saying in Hindi; “Aadmi thokar khaane se hi sikhta hai – A man rises only after he falls” is very much implied in my life. From personal, professional and mental disaster to someone who wants to do something of his own. And that is what I am today.
How many times have you said ‘I am not comfortable‘ while doing a task which cannot be avoided by you? Many a times, right? But were you really not comfortable because you don’t know how to do or just wanted to avoid the task because you didn’t like to do?
Not being comfortable is the sign of your growth. I have 2 personal experiences to explain what I mean.
As being a Social Media Marketing (SMM) executive, I always handled Facebook pages and twitter for brands. I learnt a lot about communicating about brands, interacting with fans, etc. But after a certain period you stop learning new things and become comfortable doing what you are currently doing. Now you know what you are doing, why you are doing, how you are doing, but don’t know till when you are going to continue this. You are comfortable with what you are doing. Nothing new to do, no extra effort. All is going well.
Now what? Are you ready to continue to do this your whole life. I was not. So I started learning about digital ads and media planning. Today was the first day of me making a real media plan. Something extremely new to me. Confused between excel sheets, keywords, CPC, etc. For a while a thought came in my mind, whether am I really suitable for this work. Never been comfortable with working on excel. It has so many functions that if you know it well, your task will be like a cake walk. An hour of work took me a whole day. Another uncomfortable part was accounting. Service tax, commission, tax rate, etc. I am still confused between debit and credit and had to do some complicated calculations. The whole day I was uncomfortable working on the project. But at the end, I am satisfied and more confident about doing something new and a sense of achievement. If I would have stayed in that comfort zone of SMM I wouldn’t have learned something new and could not had an opportunity to grow in my career. Now that I was uncomfortable with excel and accounts, I am trying to convert it into my comfort zone and add another achievement in my resume.
I am writing this post while I am in hospital looking after my grandmother. I need to stay awake the whole night. In the season of summer when the climate is so hot and a tough time in office, you are sure of being tired and need a nice good sleep. And when there is nice air conditioned room, how can one stay awake? Hence I sat on a chair, was not comfortable and wanted to stretch my legs and give them rest. So I pulled another chair kept my legs on it. Now I am comfortable. After a while, I felt so sleepy that it was difficult for me to keep my eyes open. Comfortably sitting on 2 chairs, with my legs stretched and chilled air. But I was on a night duty, had to stay awake. So I removed one chair and was sitting on single chair. Felt uncomfortable, there was no space to stretch my legs. Even though you feel sleepy you can’t sleep. Now that I was feeling uncomfortable, I was achieving my goal. Of staying awake.
Two different examples, one professional and one personal. But both the experiences teach you to be uncomfortable for achieving your goal. You be comfortable and your goal will be uncomfortably away. You be uncomfortable and achieve your goal comfortably.
Are you comfortable? Share your views on my findings. Am I comfortably right?
How many of you have encountered direct selling on twitter? Have you wondered why they do so?
Because they think direct selling is similar as personal selling. Even I made this similar mistake many a times, before someone tried to do direct selling to me. I realized it when I was talking about a roller coaster ride in India and someone tried to sell me a free ticket of an American Entertainment Park. Here are some points I think that should be considered:
Direct selling a no-no: Never try to sell on twitter. People on twitter are for sharing information. They never want to be targeted with brands and products. And if they are high influencer than a negative image of your brand can be spread on twitter in no time.
Start a conversation: If you feel the audience is your target group than start a conversation with them. Talking to them will give you useful insights about your brand. That can be used for developing your brand. This will give a positive influence to your brand as well.
Know the background: Even if you want to try direct selling than know the background of the target audience. If a person is talking about a product in India and you try to sell them a product from other country this will definitely create a wrong impression of your brand.
These are few observations from me. If you have more point than it will be great to know. Share them with us in comment.