The first form of entertainment ever known is ‘Radio’. It’s truly a legend. Ask your grandparents, they have always enjoyed listening to radio and might also have some fond memories with few programs. May be it was the only source of entertainment for them. But even today, people love listening to radio and enjoy.
Radio has seen all types of competition, from monopoly, oligopoly and also pure competition. From the only source of entertainment to competition like L P records, radio cassettes, walkman, CD player, mp3, ipod, etc. Radio has survived all. Now a days even other utility products like mobile phones, mp4 player, etc have given importance to radio and manufacture the products with in-built radio. The invention of walkman had predicted the death of radio. But even with the changes in the technology, radio has proved to be a legend and has stayed alive.
Why radio has been able to face all the competition and stand tall as a winner? The main feature of a radio was to provide link for communication between the military and security personnel. But soon it became the form of entertainment. Music is main element for radio but not the only element for survival because competition like mp3 and ipod also provides the same element. Than what makes radio a winner. The unseen heroes. The content that attracts the audience. The content plays a very important role because they have to connect to the mass who cannot see you, who don’t know where you are and who they are listening to.
And the other important characters are the RJs. They give the personal touch to the conversation they have on the show.The conviction by which they connect to others is amazing. In today’s world people don’t listen to a stranger, but they make sure others listen to them. They also need to have various soft skills like voice modulation, solving the issues, etc. which their audience expect from them. It’s difficult to fulfill one person’s expectation but they are capable to fulfill thousands of people’s expectation. Isn’t that amazing! This has kept radio alive in today’s world. If you can connect to the audience then you can face any competition any changes that comes your way and you will walk as the winner. This applies in every aspect of life, be it entertainment or marketing or any other field. If you connect, you survive.
Now I would like to connect with you. Please provide insights in the comment box if I have lost on any of the important aspects. Waiting to connect!