How many of you have encountered direct selling on twitter? Have you wondered why they do so?
Because they think direct selling is similar as personal selling. Even I made this similar mistake many a times, before someone tried to do direct selling to me. I realized it when I was talking about a roller coaster ride in India and someone tried to sell me a free ticket of an American Entertainment Park. Here are some points I think that should be considered:
Direct selling a no-no: Never try to sell on twitter. People on twitter are for sharing information. They never want to be targeted with brands and products. And if they are high influencer than a negative image of your brand can be spread on twitter in no time.
Start a conversation: If you feel the audience is your target group than start a conversation with them. Talking to them will give you useful insights about your brand. That can be used for developing your brand. This will give a positive influence to your brand as well.
Know the background: Even if you want to try direct selling than know the background of the target audience. If a person is talking about a product in India and you try to sell them a product from other country this will definitely create a wrong impression of your brand.
These are few observations from me. If you have more point than it will be great to know. Share them with us in comment.